Finally enjoy the online success you deserve…

"How This Simple Set Of Info-Product Blueprints Took An Internet Newbie From No Experience, No List, And No Product To Making $101,153 In Just 92 Days."

No matter where you're starting from -- total newbie to experienced marketer... you can still achieve the freedom and lifestyle you deserve (and dream of) in less time than you've ever imagined. 

From: Ken McArthur
Date:  

Dear Friend,

If you're tired of hearing how everyone else is making a killing on the Internet, of hearing about "making money in your underwear", and about how easy it is to create "automated income" and ("multiple streams" of it, too)... 

...while feeling that you still don't have the whole picture... 

...this may be the letter you've been hoping for. The reason:

You're right. You haven't had the whole picture. 

Or - more accurately - you haven't had the whole blueprint.

That's what our "total newbie" in the headline discovered. You'll get his complete story (and proof of his earnings) in just a bit.

Right now, you might be interested to know...

Why So Many Of Us Struggle

Everywhere you turn, some marketing guru is promoting THE NEXT BIG THING that will transform thousands of people into overnight millionaires. 

We buy. We're buying the hope that this time, we may get the final pieces of the puzzle.

Is it because we're being "lied to" by the experts and their systems? 

I don't think so.

Is it because people are lazy and never open their shiny new information products?

Maybe, in some cases. But that's not the case for many of us.

For many of use, the truth is we try all the new stuff that comes along, and for some reason it just doesn't seem to work.

Does that sound familiar? Then get ready for the startling truth.

The truth is…

You Never Had A Chance!

Imagine you're going to build a house.

You've never built a house before; the most you've ever done is build a doghouse or perhaps even a garden shed.

Now, when it came to planning your very complex building project, which would you do (you can only choose one):

1. Just try to do it yourself through trial and error.
   
   
2. Get a book of "Housebuilding tips" from an experienced builder.
   
   
3. Get a book on electricity, and one on plumbing, and just "figure out" the rest yourself.
   
   
4. Or...get a full set of blueprints and some instructional videos.

Which of the above four options makes the most sense?

I bet you agree with me on this one...

You Don't Build A Complex Structure (or Business) Without A Detailed Set Of Blueprints

Building an Internet business can be just as complex as building house.

To build a strong, safe, and sound structure, you need good solid plans. Tested methods and standards.

You need the benefit of the experience of builders who came before you.

Yet that's not the way we try to build our Internet businesses...

Often, we set out to build a business with information about only a few of the facets of our business; and we're often missing critical components or information (imagine, for example, trying to build a house and having all the parts -- except the nails!).

This is not your fault -- the truth is, our online marketing communities encourage this kind of approach...

We love the smorgasbord of information.

Today we're interested in Adsense.

Tomorrow there is a great new product that explains the power of well-crafted email marketing.

Next week, it will be something about how to attract natural search engine traffic...

And there is nothing wrong with all that.

BUT...

All of it is useless (maybe even dangerous) if you don't have the blueprint that ties it all together.

Here's the reason I'm writing this letter...

I have the blueprint.

Yes, There Is A Formula

Stay with me for a moment.

We've all heard about the "formulas". The "traffic formula". The "conversion formula". The "blog and ping" formula. etc.

And I am not saying they're all wrong.

Because most of the time, they're not.

They're simply incomplete.

When you have the entire blueprint formula for creating information products, you can indeed create income on demand, and build a real business from the comfort of your own home (or wherever you choose to work from).

You might wonder, "Why is it nobody has told me about this 'complete formula" before?"

Or (more likely) you're thinking, "Sure, Ken. You're just the latest in long line of guys who promise to finally give me the 'secrets'.

I respectfully submit that I am different. And I can prove it...

Proof I Can Help You

I like to believe that most people are good at heart, so I don't think anyone would deliberately withhold the secret to making the big bucks online. 

And many of the people I've met during my years in Internet marketing have some of the biggest hearts. 

The problem is, despite their best intentions, there are so many different ways to make money that most beginners are overwhelmed by a multitude of choices.

It's common for people to forget what it was like to be a newbie. 

That's why in November 2005, at my jvAlert Live! event in Philadelphia, I accepted a challenge from a young man, named Sterling Valentine (he's the total newbie I mentioned at the start of this letter).

If you don't know who Sterling Valentine is, he's an Internet marketer who—with my help—went from ZERO to over $100,000 in sales in 92 days with his Joint Venture Formula info product. 

And he made that $100,000 in sales ($101,153 to be precise) in about one week. Here's the proof:

Info Products—Your Key To Fast And Lasting Wealth On The Internet

What makes info products the darlings of Internet marketing? Quite simply, info products have been responsible for more Internet marketing success stories than any other product or income strategy:

• When people need information, they head for the Internet. And they will gladly trade money for information if you can solve their problems or satisfy their needs.
• Info products can be developed quickly. In many cases, you can have a product ready to sell in less than a few days. Traditional offline publishers typically take 6 months to a year to release a book. This means you can have a number of products ready in a very short time AND you can beat the big boys to market.
• Your info products can target small, but profitable, niches virtually ignored by the big corporate publishers.
• They can often be created (or found) at a cost of ZERO dollars, but produce an income that many doctors and lawyers would envy.
• No warehousing or shipping department is required, especially for downloadable info products. But we'll show you how to avoid the warehousing and shipping hassles, even if your product has a physical component like DVDs, CDs, and workbooks.
• The right info product can establish you as an expert in your niche, opening the door to more products and profits. Wouldn't you like to be the 800-lb gorilla of your niche?
• When you launch an info product properly, you create additional opportunities for income by attracting JV partners who will want you to sell their products, too. Many marketers earn more money selling other people's products than they do selling their own.
• Multi-million-dollar companies have been founded by a single info product. Can yours be next?
• You can build your info product business in many different ways. You can sell a single product for $5000 or sell hundreds, even thousands of smaller products like $27 ebooks—or a broad mix of different products at different price points. Build the business that meets your needs and your pace.

You can see the obvious appeal of info products. Low margins, high profits. Just about the ideal business.

So which parts of the blueprint might you be missing?

And if you had those "pages" of the plans...could you finally make the money you dream of?

Treat Your Info Products Like A Business,
And Your Business Will Treat You Right

Info products are nothing new. 

Before the Internet, people made millions selling info products. Boardroom and Nightingale-Conant built their empires with course packages of books, audio tapes, and video tapes. 

The Internet merely made it easier and lowered the cost of entry.

And therein lies the problem. Anyone can create an info product. Just look at ClickBank and the thousands of info products for sale there. Many of the folks selling products on Clickbank barely make enough  money to cover their hosting costs.

Now, there's absolutely nothing wrong with those people.

Most are smart, hard-working, and energetic (I mean, heck -- the actually went out and took some action, right?).

The problem for those people who never seem to get ahead is in the HOW. Many people learn just enough to take action. In fact, they're told that taking action is a good thing, that those who take action are the winners.

And that's correct -- mostly.

Taking Action Is Not Enough -- You Must
Take The Right Action

Suppose you enter a long distance marathon, like the Boston marathon. 

You're lined up with thousands of other runners, waiting for the starting gun to go off. 

And when that shot rings out, you turn around and run in the opposite direction—away from the finish line instead of toward it. 

You've taken action, but are you likely to win, or even finish the race?

Of course not. 

But that's exactly what happens when you create and sell an info product without a plan. You're running away from your goal, away from the money, and away from everything that money can bring.

With proper planning and support, you'll create an info product that goes to work for you. 

It becomes part of a system designed to pull money toward you in ever-increasing amounts. 

That's when you'll earn money even while you're on vacation or sleeping.

And that's the secret the world-class Internet marketers know. 

Now it's your turn to get the same edge they have.

That's what happened for our "total newbie...

No Product, No JV Partners, No Large List—
No Problem!

When I met Sterling, he was still struggling to find the kind of success that most marketers reach for, but always seem to fall short of achieving. But he did the one thing ALL new marketers should do—he asked for help. 

He knew he couldn't get where he wanted entirely by himself.

Sterling approached me on that Saturday night in November and we talked. In fact, we talked from 9PM until 2:30AM in the morning. 

Sterling explained how he finally realized that he needed help and he wanted me to mentor him on his project. He shared his goals with me, his ideas, his dreams.

And his timing couldn't have been better. I explained to him how I was planning a product of my own. My product would teach anyone—even a total newbie starting from scratch with no product, no joint venture partners, and next to no list—how to develop a viable (and profitable) info product and bring it to market successfully. 

That product was Info Product Blueprint.

(You may have guessed by now, this site is all about Info Product Blueprint.)

Keep in mind that I've worked with many of the biggest names in Internet marketing for years. Heck, they're on my speed dial AND they accept my calls. 

I've advised marketers at every level, brokered deals, been directly responsible for helping people earn millions of dollars of income on the Internet. I can honestly say that I've had my fingers in nearly every aspect of Internet marketing. 

Yet, in all my years, I never deliberately set out to mentor someone from start to finish. 

I wanted to prove I could transfer my marketing knowledge and experience to a newbie, and take them from zero to 60 in record time.

Sterling Valentine -- Marketing Guinea Pig

Now here was Sterling—ready, willing, and able to take massive action—but lacking the guidance and structure that someone with my years of experience could provide. 

And I needed a relative newbie who would put my plan to work, someone willing to become my “proof of concept” test pilot. 

I needed a "marketing guinea pig".

Sterling made a challenge to me that night: If I would mentor him, then he would help me by documenting his progress on video from beginning to end, and beyond. 

The fact that, until now, no one had completely documented a project like this only made it more appealing.

The video documentary would became the core of Info Product Blueprint and stand as proof that I could deliver as a mentor and teacher. 

It would remove the mystery of what it takes to succeed in Internet marketing. 

And it would prove to any beginner that success is possible if you have the right coach to guide you.

The timing worked perfectly for both of us. Our goals were in sync. And a new joint venture was born. 

The rest, as you can see in the sales report above, is history. Sterling hit his goal and I am now bringing Info Product Blueprint to you.

The Ultimate Info Product Business Course:
If You Can't Find It Here, 
Then You Don't Need It! 

Sterling describes Info Product Blueprint as a “complete Internet Marketing Encyclopedia.” 

Others who have previewed the package call it “an Internet Marketing University in a box.” 

Maybe “university” is closer to the truth, because when you pop the flaps on this hefty carton, you'll meet a faculty of 45 marketing “professors,” representing a full range of skills, experience, and specialties. If it's related to info products, you'll find it in this box.

But don't let the imposing bulk of Info Product Blueprint intimidate you. 

We didn't stuff this package with junk content just to fill the box. We kept it lean. Yeah, it's still a big box, but there's not an ounce of fat anywhere.

That was one of my critical requirements when I set out to create Info Product Blueprint: Comprehensive, but manageable. I needed to cover the entire info product process, but make it simple and easy to follow.

And when I say the entire process, I mean EVERYTHING. 

That included all phases of creating and preparing the product for market—from market research, product creation, and copywriting, to outsourcing and fulfillment. 

Then there was the launch-building side—scheduling and tracking all phases of the launch, while generating buzz and attracting JV partners and affiliates. 

At the same time, we continue to work on your business, putting in the foundation that will take you beyond your first info product and into a real, long-term, high-income business. 

Learn At The Pace That Suits You Best

And despite the sheer volume of information I wanted to include, I knew I had to keep it practical and accessible. That's why I set out to create a program flexible enough to accommodate different learning styles and levels of expertise. 

Forget wading through hours of audio recordings to find that tiny nugget of wisdom. The combination of our video and audio, easy-to-use workbook, and complete transcriptions lets you pick the method of learning that works best for you. 

If you want to start at the beginning and watch every second of video, hang onto every syllable on the CDs, and devour every last word in the workbook—well, go ahead. 

Likewise, if you've already put most of the pieces together,  but need to fill in a few crucial gaps that are keeping you from reaching your goals, then take only what you need.

Want help finding the right niche with plenty of hungry prospects? You can get that help quickly and easily. What about the right way to build a list of proven buyers, the kind who will enthusiastically stuff your bank account to overflowing? You'll find out how in minutes. 

My team of experts and I organized Info Product Blueprint to deliver... 

EXACTLY WHAT YOU NEED WHEN YOU NEED IT. 

The Best And The Brightest—Working For You

I've been around since the “Dark Ages” of Internet marketing, and I'll admit that I know the lay of the land pretty well. I'm sure that, given enough time (and there's NEVER enough of that) I could have put together a respectable course on info product marketing.

But “respectable” wasn't what I had in mind. I wanted to create the “definitive” info product course. This course would be the one that every marketer with even the slightest clue would keep within arm's reach of their computer.

And to create such a course, I needed to draw on the best and brightest minds. So I picked up the phone and started calling in favors. And I wasn't taking “No” for an answer.

By the time I was finished, I had assembled my Dream Team:

Everything You Need in One Big Box

• Launching With Style—Mike Filsaime
• Copywriting Basics—Carl Galletti
• Internet Infomercials 101—Mike Koenigs
• Selling Your Products—John Di Lemme
• Photography for Info Products—Mary Mazullo
• The 7 Steps for Creating Remarkable Projects—Michael Port
• Two Complete DVDs on Outsourcing Info Product Creation—Frank Sousa

• Using Audio and Video to Sell Info Products—Rick Raddatz
• Selling Info Products on Ebay—Mike Enos
• Building Content for Info Products—Lori Steffen & Jeff Wark
• Customer Service for Info Products—JoAnna Brandi
• How Live Seminars and Events Help You Create and Sell Info Products—Mike Ambrosio
• Legal Issues to Consider When Creating and Selling Info Products—Bob Silber

Section Four - Case Study Audio CDs - Complete 5 CD Set with full printed transcripts

• Surefire Marketing Launches—Yanik Silver
• The Affiliate Manager Launch—Anik Singal
• Super Affiliate Handbook Launch—Rosalyn Gardner
• Wedding Firesale Launch—Willie Crawford
• E-Book Launch—Frank Sousa

Section Five - MASSIVE 674-Page, Comprehensive Info Product Blueprint Workbook and Action Plan

Module 1: Brainstorming And Research

1. Determine Your Objectives
2. Fill A Need
3. Research Your Market
4. Research Your Competition
5. Research Your Keywords
6. Selecting A Delivery Method
7. Name Your Project And Pick Your Domain Name
8. Product Descriptions And Messaging Points
9. Write Your Sales Page
10. Consider Your Timing
11. Pricing
12. Select Backend Products
13. Create An Action Plan

Module 2: How To Build Your Content

1. It’s Your Turn
2. Content Is King
3. Good Content
4. Why Should You Create Content?
5. Uses Of Content
6. Why You Don’t Create Content?
7. It’s Time for Some Fun Idea Building
8. Article Building – The Start
9. Article Magic Technique
10. Content Creation As You Talk
11. Public Domain
12. Private Label Rights
13. Stealing Someone Else’s Content For Profit
14. How To Make Money With Rebrandable And Source Code Software And Scripts

Module 3: Product Development

1. Creating E-Books FAST!
2. Adding Audio To Your Website
3. Adding Video To Your Website
4. How To Create Screen Captures
5. How To Create Teleseminars
6. Preparing Teleseminar Audio For A Professional
7. Why Paying For Content Just Makes Sense

Module 4: Packaging

1. How To Create Photographs
2. Graphic Design Advice That May Save Your Life…Or At Least Your Project
3. Exploring Your Packaging Options
4. Doing It All Yourself

Module 5: Copywriting

1. The Personal Touch
2. Headlines
3. Subheads
4. Format and Layout
5. Stories
6. Testimonials
7. Keyword-Rich Copy
8. Reading Level
9. Attention Span

Module 6: Designing Your Website

1. Websites That Sell
2. How To Capture Leads
3. How To Work With Autoresponders
4. Forums
5. Blogs
6. Google AdWords For Info Products

Module 7: Selling And Delivering The Product

1. Making Sure The Order Goes Through
2. Product Fulfillment

Module 8: Affiliate Programs And Joint Ventures

1. Setting Up An Affiliate Program
2. How to Leverage Your Assets With Joint Ventures

Module 9: Launching With Style

1. Launch Overview
2. Defining Launch Objectives
3. Building Buzz
4. Attracting Partners
5. “But Wait There’s More…”
6. Growing The List
7. Public Relations
8. Social Proof
9. What Can Go Wrong

Module 10: Follow-up And Customer Support

1. Follow-Up
2. Customer Support
3. How To Keep Building Your Backend For Repeat Sales
4. Promoting by Email

Appendix A – Biographies

Appendix B – Resources

Section Six - Crucial Data from the Largest Research Survey Ever Conducted on Information Products

The MBS Internet Research Center 2006 Information Products Survey

In 2006, I conducted an extensive, in-depth survey of more than 10,000 people who purchase info products. The survey participants were members of my two online businesses, MBS Internet Research Center and members of jvAlert.com. Together, these members represent many of the same people you might want as customers.

My goal was to identify:

• What types of info products people bought.
• What they expected to pay for them.
• Which niche markets have eager buyers.
• What types of media buyers want.

The survey results were nothing short of amazing! When you can get customers to tell you exactly what they want, you have information that is priceless. And that's what you'll find in this special report—real buyers of info products telling you what they are willing to buy from you and how much they'll pay.

Can a report like this help your info product business? Do I even have to ask?

If you use this report, it will be like having customers hand their wallets to you. The information inside is that powerful.

That's 14 DVDs, 11 Audio CDs, the massive 674-page Workbook & Action Plan, and the unprecedented MBS Internet Research Center 2006 Information Products Survey. Your delivery person's going to get a hernia carrying this box to your front door.

And, Of Course, There’s More…

As everyone knows, the road to Hell is paved with good intentions. And most people who dip their toes into Internet marketing truly intend to succeed. 

But somehow, many of them lose focus, grow discouraged, and settle for far less than they could achieve.

The reason usually comes down to accountability. Sterling Valentine knew this, which is why he approached me for help. He realized that unless he had someone to answer to, he would have a hard time reaching his goals.

By building Info Product Blueprint as a step-by-step instructional action plan, I'm giving you the means to be accountable to yourself. But I'll go one step further. 

For the every person who makes the commitment to themselves and picks up Info Product Blueprint, I'm providing three live group coaching calls, one hour each month. 

I'll answer your burning questions and help you blast through any obstacles on your road to info product success.

The Best Start You Could Have

I know how tough it can be to get started in Internet marketing. I've been there myself and I've watched hundreds go through every phase.

They invest time, sweat, and sleepless nights—all the time wrestling with the uncertainty of "Is it really worth it?" And then there's the money, the price of admission. 

Everyone has something they want to sell you, and it all sounds good. So you buy, and buy, and buy, but that promised payday never seems to arrive.

It's truly heartbreaking to watch someone go through this. But it's even worse to see them give up. Especially for someone like me who knows how good life can be for those who "make it."

That's why I finally decided to create Info Product Blueprint. 

I saw how desperately new marketers needed guidance. So I went back to the basics, where Internet marketing started—info products. 

And I decided this had to be the most complete info product business-building package anyone ever created. This package had to provide EVERYTHING you could possibly need to create and launch a winning info product.

Why did it need to be so complete? Could I make more money selling you several specialized products? Of course I could. And many people do exactly that. I won't fault them for it. But I want to improve the odds that you will succeed. So, Info Product Blueprint needed to be a comprehensive plan that any serious marketer could afford.

When I set out to create Info Product Blueprint, I didn't have a price in mind. Instead my team and I focused on making it the best course in info products that had ever been created. I decided to worry about price later.

Save Thousands Of $$ Today

Once we had completed Internet Product Blueprint, I started showing it to the other experts. I asked them for their honest opinions about what it was worth. 

Many of these top guns were blown away by how much I had packed into one course. 

Mike Filsaime flat-out told me to put a price tag of $3997 on it. 

He argued that if someone went out and bought all the packages they needed to cover what we've included in Internet Product Blueprint, they'd have to spend six to ten thousand dollars! 

Save thousands of dollars by purchasing a single package? To Mike, $3997 was a no-brainer bargain.

I was stunned. Four grand for my course? I respect Mike as a marketer, and his Butterfly marketing strategies are pure genius. But I couldn't charge $3997 for Info Product Blueprint. It was too much to ask from people who were still getting started.

So I agonized, I sweated, and I hashed over my Excel spreadsheets, checking my costs and expenses. 

Finally, I arrived at a number I could live with: $1497.

Ready to get started now? Just click here.

Maybe I'm crazy (my wife would certainly agree), but I want you to have Info Product Blueprint for $1497. 

I know it's worth more. And everyone who saw the pre-release package agrees.

But $1497 fits in with my vision of making Internet marketing a reality for more people. Many wide-screen TVs cost more, but won't help you buy that house you always wanted or put your kids through college. I want to change lives with Info Product Blueprint. And yours is one of them.

I could spend another several hundred words telling you exactly how many dollars the parts of Info Product Blueprint are worth, but I'm sure you've read plenty of sales letters and seen the ridiculous numbers people come up with.

That's not my style. 

I told you what we've packed into these 11 DVDs, 14 CDs, and a stack of dead trees (plus the three group coaching calls) for $1497. 

If you can't see the value of building a business that gives you freedom and a lifestyle that any doctor or lawyer would envy, then I'm finished, and I wish you good luck. Really.

We're Taking Away The Excuses

Ultimately, Info Product Blueprint is about removing the roadblocks to your success.

If you're reading this page, odds are you’re not where you want to be. And there's a reason for that, probably a few of them.

That's the real reason I created Info Product Blueprint. I wanted to eliminate the excuses, the obstacles, the little glitches that can grind your progress to a halt. Over the years I've watched the big players go from clueless, rank newbies to the superstars they are today. I was there when they stumbled and fell. And maybe I was one of the "coaches" who helped them get back up and on the right track again.

You probably won't believe me, but you're a lot closer to accomplishing your goals than you might think. By making a few key adjustments, you can see your income skyrocket in only a few months.

It really happens. 

One gentleman I now consider my friend came to a jvAlert Live! event this past June. He had stalled out at $1200 per month on the Internet. 

He desperately wanted to leave a job he hated so he could spend more time with his family and give them the quality of life they deserved. With the right help from me and others, he has already surpassed $10,000 per month. He's quit that job he hated and he's preparing his own product launch, which he expects will top $150,000. That gentleman's name is Louis Burleson and you can read his story here:

If you agree with Louis, click here to get your copy shipped to you now.

No matter where in the development curve you are, there are solutions waiting for you in Info Product Blueprint.

• Not sure how to set up an affiliate program or joint venture? It's in here.
• Intimidated by the idea of producing DVDs? You'll learn all the ins and outs to make it completely painless.
• No idea what product is right for you or how to create one? Here’s where you start. We'll show you step-by-step how to identify niches with hungry customers and give them exactly what they want. You don't need to be a famous expert to sell information products.
• Questions about product fulfillment—printing, warehousing, packing, and shipping? Don't know who to trust? Don't worry, we'll show you the ropes.
• All thumbs when it comes to technology? You can still make as much money as the geekiest tech-head on the Web. You'll learn the easy ways to use technology like audio and video. We'll also show you amazingly cheap ways to find people to handle the tech for you.
• Confused about how to write copy that gets people to open their wallets and demand your product? We brought in one of the big guns to show you exactly how to write copy that will put money in your bank account. We won't promise to make you a world-class copywriter, but you will produce copy that works.
• Afraid you're a nobody and you won't find JV partners or affiliates for your product? You don't need to be famous to build a successful affiliate program. You'll learn how to make yourself and your product very attractive to high-powered affiliates who can move tons of product for you.
• Had problems launching your product in the past? You'll discover all the common and not-so-common launch problems and how to avoid them. We'll show you how to debug your launch—in advance—so everything goes smoothly.
• Overwhelmed by the whole idea of creating and launching an info product? Take a deep breath and relax. Follow our friendly, step-by-step instructions at your own pace and you'll see just how do-able info products are. Info Product Blueprint is a true "business in a box." No experience necessary.
• Just can't seem to finish a product or launch it? That's a common problem with many new (and not-so-new) marketers. That's why Info Product Blueprint gives you a proven plan to take you from idea to launch. We provide the structure and all you have to do is follow along.

Decide if you want the income, the lifestyle, maybe even the stardom (if that appeals to you). Then take action. If you're willing to step forward, I'm willing to help you achieve everything you want.

It's your decision.

Helping you realize your dreams,

Kenneth A. McArthur

PS: If you're ready to eliminate the excuses and take your rightful place among the marketing stars, you know what to do. Follow my proven, step-by-step plan and create your own profitable info product. Start today, start right now.

PPS: I am completely serious about the money-back guarantee. If you are not happy, please request a refund. I will gladly return your payment.